Tracy Fitzgerald

Managing Director - Brandalism

Tracy Fitzgerald is the Managing Director of Brandalism and was the founding staff member of King Content – Australia’s largest content marketing agency – which she was pivotal in growing from just two people to over 80. Tracy was one of the first people to work in content marketing in Australia and has experienced first-hand the transformation of the industry. Over the past 7 years she has worked across various national brands and industries including Bubs Organic Baby Food, AMEX, Expedia, NRMA, CBA and Prospa.

Tracy started her career in publishing and worked her way up to be an Editor in both London and Dubai. She believes that this experience mixed with growing a business here in Australia has given her the ability to be a strategic content marketer who understands the fine relationship between audience psychology and business objectives.