Simon Cheng

Chief Marketing Officer - Healthy Life

Simon joined Healthy Life as Chief Marketing Officer in 2017. He is responsible for the repositioning
strategy to turn Australia’s largest health retailer into the most loved wellness destination in
Australia. Simon is a key member of the management team and is passionate about making a
healthy lifestyle more accessible to everybody.

His most recent role was with Carnival Australia as Vice President Sales, Marketing & PR, responsible
for driving the growth of two of Australia’s most well-known cruise lines, P&O Cruises and Cunard
Line. During his time, the industry sustained a staggering nine consecutive years of double digit
growth and now worth $5 billion to the Australian economy.

Simon has held senior positions at Qantas Holidays, and global advertising agencies McCann Erickson
and John Singleton’s, Singleton Ogilvy & Mather.

During his time at Carnival Australia, Simon was a member of the Tourism Advisory Board for
Monash University.

In 2015, Simon was named in CMO Magazine’s inaugural list of Top 50 most innovative marketers in

An unknown fact about Simon is that he has spent some time as the hand talent for Pizza Hut
commercials, mastering the art of cheese pulls with pizza slices.