Nicholas Bez

Director - Mobium Group

B.Sc (Hons), MBA (Melbourne), FAIM, QPMR

Nick Bez is a business and marketing strategy specialist, with more than twenty five years of
experience working in the USA and Australia.

Nick’s professional career includes a seven-year stint at Australia’s largest retailing group, Coles
Myer before founding business consultancy smi in 2001, and becoming a director of market
researcher Mobium Group in 2005.

In his consulting work Nick has engaged by some of Australia’s leading food and durable brands on
marketing program development, channel strategy, business planning, consumer behaviour and
category management projects.

He has undertaken assignments in Australia, Asia, the UK and the USA; completing projects related
to market planning, new product development and brand assessment.

Nick has won national awards for his work on brand strategy and retail concepts including the
prestigious Masterfoods Retail Scholarship.

At Mobium Group Nick leads the market research team in collaboration with co-founder Andy Baker.
Mobium’s focus is to provide data and insights to help organisations understand what motivates
Australians to make healthier, more sustainable lifestyle decisions.

Nick has undertaken numerous research projects for industry organisations and suppliers to the
Australian organic industry over the past decade.

These have included:
 Market assessments
 New product development, brand and concept analysis
 Consumer surveys on behaviour, barriers and opportunities.

Nick has led the consumer research component of the Organic Market Report, working with
Australian Organic to collect, analyse and report data since 2009.

Nick has academic qualifications in Marketing (Hons), and a Master of Business Administration
(Melbourne). He is a professional member of the Australian Market & Social Research Society
(achieving Qualified Practicing Market Researcher status) and is a Fellow of the Australian Marketing

He currently sits on the advisory board of the charity Soap Aid.

Nick is a keen sailor and windsurfer, holding several state and national titles and has successfully
competed in events in Australia, Hawaii and mainland USA over the last 20 years.
In 2006 & 2008 Nick competed in the Sydney to Hobart Yacht race.
He is currently training for the European Windsurfer Championships to be held in Italy in July 2018
after recently placing 1st at the 2018 Australian Windsurfer class Championships.