Katrina McCarter

Founder & CEO - Marketing to Mums

Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy. She is a marketing strategist who specialises in helping brands sell more effectively to the world’s most powerful consumer, Mums.

Katrina has eighteen years sales and marketing experience working across diverse industries including grocery, hardware and online.

Seven years ago after the birth of her three children she launched Bubbler.com.au, an award-winning
shopping website for mums which she grew to a community of more than 150,000 mums before selling in 2016.

Katrina is the author of the best-selling business book, Marketing to Mums : How to sell more to Australia’s most powerful consumer and is a sought-after international speaker on the subject of selling to Mums.

Website: bubbler.com.au