Irene Falcone

CEO - Nourished Life

Irene Falcone is the founder and CEO of Nourished Life, the leading expert in toxin-free living and a market leader in the health and beauty retail space.  Taking a leap of faith after 18 years in the corporate world, Irene swapped the glamour of a high profile role within the movie industry for a warehouse, a forklift and team of local mums.

Nourished Life springs from Irene’s passion to help women shop with confidence for healthier beauty and lifestyle products.  Nourished life closes the gap between ‘health’ and ‘beauty’ by sifting through the mixed messages on labels and confusion in the marketplace.  Nourished Life simply brings together an extensive range of comprehensively researched, affordable, toxin-free products that are good for us and good for our planet.

Irene’s sound reputation as a trusted natural beauty trail-blazer is supported by advisory positions with several industry bodies and her role as the exclusive Australian distributor for 100% Pure, one of the most sustainable and innovative personal care brands in the world.