Bill Trainor

General Manager - Private Label Manufacturers Association

Bill Trainor is a private label expert, with over 30 years’ experience in successful brand and private label development for many of Australia’s best known companies. In addition to consulting to clients in private label and brand development, Bill is General Manager of Private Label Manufacturers Association (PLMA) Australia & New Zealand.

PLMA is the world’s largest trade association specialising in supporting private label suppliers and retailers, with over 4,000 members globally. In his role running PLMA, Bill works closely with retailers and suppliers to drive growth of the private label sector. Given his role with PLMA and his extensive industry experience, Bill is uniquely positioned to provide insights into the private label opportunity and its benefits for retailers and manufacturers.