Alita Harvey-Rodriguez

Managing Director - Milk it Academy

Alita Harvey-Rodriguez is known as one of
 Australia’s leading digital marketing futurists
 and the brains behind Milk it Academy, a research-based training firm to advance marketers skills into new school digital leaders and company innovators. For over a decade Alita has worked with global brands including SAP, Experian, SEMRush, TS14+, Estee Lauder, Myer and Online Retailer.

In 2015 Alita was appointed to the Board of Advisors for the Australian Technology and Gadget Expo along side Google Earth inventor David Lorenzini and Girls in Tech Australia. Today Alita works with tier 1 companies to help find clarity in digital leadership by running intense training and data driven innovation programs. Her programs help businesses and marketers leveraging data to reveal hidden profits and build humanised communication strategies to create raving fans out of consumers.

Alita is a regular contributor to Women’s Agenda, SEMRush,, 2015 ORIA Judge (Online Retailer Industry Awards) and the leading lecturer at the Digital Marketing Institute for Email Marketing and Marketing Automation.